Case studies

Problems we've fixed. Systems we've built.

Every project starts with a team drowning in disconnected tools, manual handoffs, or data they can't trust. Here's what we replaced — and what they got back.

Apps Native mobile apps — iOS & Android

Bradley Scott Windows — mobile app
01 Mobile App · Home improvement
Problem

Homeowners couldn't configure a composite door or picture new windows on their own house, so enquiries arrived vague and under-detailed, leaving the sales team to chase basics over a slow phone-and-email back-and-forth.

What we built

A customer-facing iOS and Android app with a step-by-step composite door designer, an AI home visualiser that shows products on the customer's own house, a full product catalogue, and photo-rich enquiries — self-service, and no login needed.

Impact

Enquiries now carry exact specs and photos instead of guesswork, the AI visualiser builds buying confidence, and offline self-service captures interest the company would otherwise have lost between browse and call.

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Systems Bespoke platforms, CRMs & automation

Casework CRM — caseworker dashboard
04 CRM + Member portal · Casework charity
Problem

A UK charity supporting people affected by gambling-related harm was running complex casework — including criminal-justice support — across Salesforce, spreadsheets, email and paper. RAG status was updated manually and was weeks behind reality. Operator data requests, reminders, and mitigation evidence were assembled by hand each time. The people being supported had no self-service or visibility.

What we built

One platform for caseworkers and members. The staff CRM triages cases across seven live RAG domains, with an evidence builder for mitigation documents, a reusable DSAR pipeline for operator data requests, a five-step guided referral intake, and funder-ready reporting with exportable outcomes. A member portal sits alongside it — safeguarding-first, with quick-exit on every screen, member-controlled stage updates, permission-gated documents, in-app self-assessment, and a clean worker-to-member message thread.

Highlights

Seven-domain live RAG triage with automatic prioritisation, mitigation evidence builder with versioning and automated chasing, reusable DSAR pipeline, guided five-step referral and intake, funder-ready live dashboards and CSV exports, and a safeguarding-first member portal with quick exit and permission-gated docs.

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Booking platform — admin dashboard
03 Practice management · Wellness clinic
Problem

A holistic wellness clinic was juggling client bookings, intake medical histories, deposit payments, and reminder messages across four different tools. Confirmations were sent by hand. No-shows were eating into revenue, and the owner could never see at a glance what the week ahead actually looked like.

What we built

A complete practice management platform — public booking site, admin calendar, client records with full medical history, card-based deposits, and an automated reminder ladder by SMS and email at 24h, 12h, 6h, 2h, 1h, and 15 minutes before each appointment. Automated invoicing and two-way calendar sync are built in.

Highlights

Public booking site with deposit-backed appointments, automated SMS and email reminder ladder down to 15 minutes before, full client medical history and treatment notes, drag-and-drop email template builder with merge tags, two-way calendar sync, and automated invoicing — all from a single admin screen.

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Order pipeline — operations view
02 Commerce + CRM · Industrial laser fabrication
Problem

An industrial laser-cutting business was running a public store, a contact database, post-sale review chasing, and email and SMS marketing across four disconnected tools. Orders needed manual handoff between systems. Review requests went out late or not at all. Stock levels and payment records lived in different places.

What we built

A single platform combining storefront, CRM, and marketing automation — card checkout with automatic inventory deduction, a contact database with CSV import and tagging, a multi-step review-request workflow with configurable follow-ups, email and SMS template builders with merge tags, open and click tracking, and a built-in SMS credit system. Refunds, review queueing, and analytics all run end-to-end with no human handoff.

Highlights

Card checkout with automatic inventory deduction and refund handling, contact CRM with CSV import and tagging, automated review-request workflow with configurable follow-ups that stop on click, email and SMS template builders with merge tags and open/click tracking, gift-card visual builder, and a built-in SMS credit system.

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Casework platform — recovery dashboard
01 CRM · Gambling-harm charity
Problem

A gambling-harm charity was running two very different operations — prevention workshops in schools and colleges, and one-to-one recovery coaching for people in active treatment — out of spreadsheets and shared inboxes. Funder reporting meant pulling numbers together by hand. Risk and progress data on recovery clients lived in people's heads.

What we built

A purpose-built CRM split cleanly between Prevention and Recovery: a kanban for workshop pipelines, structured recovery-seeker records with intake, risk rating, triggers, session notes and progress over time, dual-stream invoicing, two-way email and calendar sync with the team's existing tools, and a survey builder for pre/post workshop feedback that flows straight into the case record.

Highlights

Workshop kanban with capacity tracking, recovery-seeker case records with risk rating and progress logging, dual-stream Prevention/Recovery invoicing with PDF generation, two-way email and calendar sync with timeline views, public survey links that feed straight into the case record, and role-based access for prevention, recovery, and admin staff.

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Websites Design & build — sites that convert

GamLEARN — website
09 Web Design · Charity
Problem

GamLEARN’s previous setup limited how much they could do with incoming enquiries and data. Forms existed, but information wasn’t structured, follow-ups weren’t automated, and there was no clear way to track journeys across…

What we built

We designed and built a new website aligned with GamLEARN’s values — clear, calm, and human-centred — while integrating a CRM system underneath to handle everything the user doesn’t see. This included: Structured forms for…

Impact

GamLEARN can now: Capture significantly more meaningful data from every interaction Respond faster and more consistently to enquiries and referrals Track engagement across different services and user journeys Reduce manual admin…

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Isobex Lasers — website
08 Web Design · Industrial lasers
Problem

The business lacked a centralised digital system to support growth. Product information was fragmented, enquiries were handled manually, and there was no clear visibility over leads, customer journeys, or sales opportunities. Key…

What we built

I designed and built a system that connected the website directly to a CRM-driven sales and marketing workflow. The solution included: A modern, CMS-driven website structured around products, parts, and services Clear enquiry and…

Impact

The new system transformed how the business handles enquiries and customer relationships. Key outcomes: Improved lead capture and response times Full visibility over sales pipelines and opportunities Reduced manual admin through…

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Blue Horizon Holistics — website
07 Web Design · Wellness clinic
Problem

James faced fragmented processes: client bookings, service details, marketing content, and practitioner profiles were scattered or manually maintained. This lack of cohesion made it difficult to promote his offerings and manage…

What we built

We developed a CMS-driven platform that unifies service presentation, online booking, practitioner credentials, and marketing content in one intuitive site. Visitors can explore therapeutic massage types (holistic deep tissue…

Impact

The new site has streamlined appointment handling, elevated clarity around James’s qualifications and treatment approaches, and enhanced visibility through testimonials and service descriptions. This clarity bolstered trust…

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Against The Odds — website
06 Web Design · Charity
Problem

The core site previously lacked depth in its brand storytelling, missing a strong thematic or immersive layer to draw visitors in. Users were not experiencing the level of sensory and exploratory interaction needed to create an…

What we built

I designed a clean, modern layout that makes Against The Odds' value clear right away. I created strong headings, showed real case studies, and added clear CTAs. The new site explains the benefits, builds trust, and helps users…

Impact

The new design feels more professional and makes a strong first impression. Visitors now see what Against The Odds offers within seconds. The site now matches the quality of the brand.

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Apollo Tuition — website
05 Web Design · Online tutoring
Problem

Apollo Tuition had no central platform to showcase their services or manage leads effectively. Their online presence lacked clarity and trust signals, making it difficult for parents to understand their unique approach or book an…

What we built

I designed and developed a fully custom website in Framer that clearly outlines the student journey, supports CMS-powered content management, and integrates with an automation system for lead handling. Each page was built with…

Impact

The new site gives Apollo Tuition a credible, polished online presence that builds trust with parents. Leads now flow directly into their automation system with booking and follow-up sequences handled automatically. The client…

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Bradley Scott Windows — website
04 Web Design · Windows & doors
Problem

The previous website was outdated, difficult to navigate, and not optimised for mobile users. It lacked clear calls to action and didn’t effectively showcase the company’s wide range of products or completed installations. This…

What we built

I designed and developed a fully responsive, modern website that highlights the company’s product categories with clean visuals and structured navigation. The build includes SEO-friendly content, clear contact pathways, and…

Impact

Since launch, the new website has significantly improved user engagement and lead generation. Visitors are spending more time on site, exploring product options, and booking consultations. The business now has a reliable digital…

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MEIC Electrical LTD — website
03 Web Design · Electrical contractor
Problem

The business relied heavily on manual processes: site visits were required to gather customer info, paperwork was scattered, and key job data was hard to track. The owner needed a better way to handle leads, streamline quoting…

What we built

We built a fully integrated system and mobile-friendly website. The website funnels enquiries straight into the backend system, which includes customer records, automated follow-ups, and a CRM dashboard. Clients can now send job…

Impact

The system dramatically reduces the need for in-person site visits during quoting. The owner now handles enquiries, sends quotes, stores job photos, and manages follow-ups directly from his phone. The business runs smoother…

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She Does Socials — website
02 Web Design · Social media agency
Problem

Saffron’s old site no longer reflected the energy or professionalism of the business she had built. It lacked personality and didn't truly capture the collaborative, creative service she offers to her clients. Behind the scenes…

What we built

The first step was rebranding her website to bring more of her into the digital experience. We kept the layout simple but injected warmth, character, and a quirky visual identity through soft colour palettes, hand-drawn…

Impact

For Saffron, the biggest shift has been in time and clarity. She’s no longer stuck juggling admin — the system takes care of it. That space has given her room to focus more on the creative side of her business, which is where her…

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MMS Fleet Hire — website
01 Web Design · Fleet hire
Problem

The business lacked a strong online presence and had no streamlined way to manage or display its fleet. Enquiries were handled manually, leading to missed opportunities, and communication relied on personal email accounts rather…

What we built

I designed and built a clean, conversion-focused website, built around trust, usability, and efficiency. A dynamic CMS collection was created to manage vehicles for both hire and sale, allowing quick updates as inventory changes.…

Impact

The new site gave MMS a credible online presence that matched their reputation. It centralised their vehicle management, automated the enquiry process, and introduced a more consistent brand experience. The integration between…

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