This project focused on designing and implementing a complete website and CRM-driven sales system for an industrial laser supplier. The goal was to move beyond a static product website and create a…
This project focused on designing and implementing a complete website and CRM-driven sales system for an industrial laser supplier. The goal was to move beyond a static product website and create a scalable platform that supports product discovery, lead capture, customer management, and ongoing sales and marketing activity.
The solution combined a structured, CMS-powered website with a connected CRM system to manage enquiries, product interest, follow-ups, and long-term customer relationships — creating a single system that supports both marketing and sales.
The business lacked a centralised digital system to support growth. Product information was fragmented, enquiries were handled manually, and there was no clear visibility over leads, customer journeys, or sales opportunities.
Key challenges included:
This made it difficult to track performance, nurture prospects, or grow efficiently.
I designed and built a system that connected the website directly to a CRM-driven sales and marketing workflow.
The solution included:
This created a single source of truth for both marketing and sales activity.
The new system transformed how the business handles enquiries and customer relationships.
Key outcomes:
The business now operates with a structured, systemised approach rather than relying on manual processes.
This project showcases my ability to design and implement full business systems — not just websites. By combining web design, CMS structure, CRM implementation, and sales automation, I delivered a solution that supports real operational growth.
The result is a future-proof platform that helps the business sell more efficiently, market more effectively, and scale with confidence.
Storefront, CRM and marketing automation in one.